What is the role of an influencer, and what does his or her daily life look like? How to become an influencer on social networks? WikiCréa shares its advice to make your project a reality and become influential on social platforms.
Entrepreneurs know it; they must arouse the desire to achieve their sales goals.
This is the reason why they use influencers, who use their prescribing potential on social networks to make it a professional activity sometimes very flourishing.
But what is really the role of an influencer? How to become an influencer on social networks?
Become an influencer on social networks: what is its role?
The influencer is one who, by his notoriety, is able to encourage a community to adopt certain consumer behaviors. He can also be considered a thought leader. The influencer has his blog, his pages or accounts on social networks. |
Requested by companies that want to gain visibility, he intervenes in the marketing and communication of professionals with whom he collaborates.
Present in fields as diverse as the economy, beauty, food, sports, or culture, the influencer is very active on social networks, where he can animate a community of followers ranging from a few thousand to several millions of Internet users.