Entrepreneurs know it; they must arouse the desire to achieve their sales goals.
This is the reason why they use influencers, who use their prescribing potential on social networks to make it a professional activity sometimes very flourishing.
But what is really the role of an influencer? How to become an influencer on social networks?
Become an influencer on social networks: what is its role?
The influencer is one who, by his notoriety, is able to encourage a community to adopt certain consumer behaviors. He can also be considered a thought leader.
The influencer has his blog, his pages or accounts on social networks.
Requested by companies that want to gain visibility, he intervenes in the marketing and communication of professionals with whom he collaborates.
Present in fields as diverse as the economy, beauty, food, sports, or culture, the influencer is very active on social networks, where he can animate a community of followers ranging from a few thousand to several millions of Internet users.
Becoming an influencer on social networks requires specific skills to maintain social relations with a goal of notoriety. The basis of the profession of influencer is to build a community without community no visibility, no turnover and therefore, no profitability.
Being an influencer is also exposing oneself to criticism, which can sometimes be virulent. Self-confidence and stress management are the skills to develop.
Any influencer must also be entirely comfortable with his primary working tool, namely the internet.
Related skills are to develop, such as:
knowledge of social networks,
social marketing,
SEO techniques (SEO, SMO),
video editing,
etc.
The influencer works in the service of the visibility of his identity (name or brand). His power lies in the process of identification he raises with his community.
A right influencer is to know:
sublimate its contents and visuals,
add the good hashtags,
create a real identity,
feel the needs,
generate a link with his followers.
A good influencer:
devotes at least 1 hour per day to social media, to interact with his community,
publishes at least two posts a day on social networks, taking care to keep a unit in its publications.
Become an influencer on social networks: 5 tips for success.
Becoming an influencer on social networks is not within everyone’s reach and comfortably gaining a living thanks to this activity is a dream that only a few thousand Youtubers or Instagramers reach in France.
See also our article: Create a YouTube channel and live it.
Here are a few suggestions that will help you develop your audience on your social networks to professionalize your influencer activity.
1) Define your positioning and your target.
To make the influence effect work well, it is necessary to focus your activity on a specific community (for example, women aged 25-45 who are passionate about interior decoration, gamers aged 18-35, etc.).
According to this target, propose adapted contents. Your communication should focus on a specific theme to engage the most passionate of your followers.
A tip: be accurate and show your involvement in what you share. The more authenticity you have in your personality and content choices, the more likely your community will be identified with you.
See also our article: Which marketing positioning strategy for my company?
2) Publish content on social networks according to your positioning.
In order for your content to remain consistent, it is advisable to define an editorial line and a publication schedule.
Keeping your position will give you growing credibility. To do this, set up a sector watch (news, news, competition, trends) in order to offer up-to-date and enriched content.
3) Build your community.
To hope to keep your community on social networks, it is important to be innovative and to offer real added value.
Inhale the techniques used by the most influential influencers and adapt them according to your objectives.
Listen to your community’s remarks and interact with them. This is essential to hope to continue in the ultra-competitive sector of the internet.
4) Earn visibility.
Use a maximum of social platforms based on the content you want to share.
Create a blog to complement your social networks: this will allow you to share more dense content and develop your expertise by giving you greater freedom of formats for your content.
5) Develop partnerships.
Do not wait for brands to come to you. Do a real job of prospecting and look for companies and brands that match your values. Do not hesitate to approach them directly.
If you can demonstrate a real commitment from your community, and expertise in your sector, you will have chances to convince.
Do not forget that a partner company associates its image with yours: make sure that both can be harmonized. The collaboration between an influencer and a brand must be a winner.